NFTs AND THEIR FUTURE IN WINE FOR JANE ANSON

Written for Bordeaux Fine Wine expert Jane Anson on her iconic industry website: https://janeanson.com/nfts-and-their-future-in-wine.

As the Chief Operating Officer of the London Technology Club – a club of over 90 Ultra High Net Worth individuals, venture capital firms and major financial institutions that invest in technology – we get approached by many entrepreneurs with opportunities promising the ‘next big idea’. Every now and then we get hit by a wave of very clever people all saying something similar, often driven by progress in technology coupled with an increase in clarity on what that technology could make possible…

Then in retrospect that shift gets given a name, such as the ‘sharing economy’ (think Airbnb, Lyft ride-sharing and Lime scooters) and the gig economy (think Uber, Deliveroo food delivery, Fiverr for design and so on).

We are now in a phase called the ‘creator economy’: a software-facilitated economy that allows creators to earn revenue from their creations through many, normally digital, channels.

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