The motives for undertaking Capstones

Many embark on a passion project without fully realising what motives drove that decision in the first place…

At our core is helping people discover and activate their unique why and bring projects to life that inspire fulfilment, growth, and joy. Most importantly, they are designed not just to benefit the owner, but to benefit others.

We have observed and classified nine motivations that often drive Capstone behaviours i.e. THE WHY