Capstones: The blueprint
We design and deliver passion-driven projects with purpose and precision.
The architects of Capstone project success
Guided by our Capstone blueprint, we take projects through a process of:
Awareness: Clarify who you are, where you are, potentially what and why now is the time to pursue something of greater meaning.
Action: Turn deep intention into real-world execution by designing, structuring, and committing to your passion project.
Amplification: Shape your story so it resonates beyond you—inviting others into the impact your Capstone creates.
We shape ideas, build momentum, and extend their impact through storytelling. Our role is to bring structure, clarity and momentum so that the visions of great people become reality.
Redefining passion projects vs the definition of Capstone to date noun: capstone; plural noun: capstones;
EXISTING Oxford English Dictionary definition:
“The best and final thing that someone achieves, thought of as making their career or life complete.”
EXISTING Cambridge Dictionary definition:
“Someone’s greatest achievement or the greatest part of something.”
Our new definition:
“A profound passion project that brings joy and meaning to life.”
We believe that Capstones will have even greater significance and influence in future societies. Once your awareness is heightened, your radar switched on, you will see Capstones everywhere too.
I bet you didn’t think that passion projects could be quite so profound?
Below are selected testimonials showing how we’ve helped our clients (Capstone owners, or ‘Capstoners’ for short) see what’s possible. Naturally, we share them with discretion.”
~ THE SPORTS CAPSTONE ~
Ex-Formula One Driver
“Life was confusing after retiring from professional sport but your understanding of my situation and your articulation of the options available to me were invaluable.”
~ THE VENTURE CAPSTONE ~
UHNW Tech Entrepreneur
"You are an integral part of driving the London Technology Club forward, from our high-performing team to publishing all of our future technology reports.”
~ THE SPORTS CAPSTONE ~
Next-Gen UHNW
“It was great to have your guidance and involvement in the luxury cycling investment I made. Your marketing wordsmithing took our communications to another level. Your execution has been flawless."
~ THE PHILANTHROPY CAPSTONE ~
UHNW Philanthropist
“We thoroughly enjoyed your awareness process. I had a clear direction in which I wanted to build a Foundation around thanks to your guidance and expertise - you put purpose at the heart of the thinking.”
~ THE Venture CAPSTONE ~
F1 Tech Company Owner
“As the initial strategic engine, you got us up and running, set us on the right path and gave us the North Star that we still use today.”
~ THE media CAPSTONE ~
EX-FTSE100 CEO
“You connected us to the right people quickly and naturally for content partnerships. We enjoy receiving the sharing of best practice from your carefully selected network."
~ THE wine CAPSTONE ~
UHNW Family
“You helped us figure out how the cogs worked together in our multi-generation family office operations. You also helped polish our positioning, vision & values, thank you.”
~ THE event CAPSTONE ~
UHNW Next-Gen
"On a personal note our 1-2-1s were invaluable in giving me fresh perspective, new thinking and a sounding board to bounce ideas off. Two heads problem solving is much better than one.”
~ THE wellness CAPSTONE ~
EX-VC Firm GP
"Your support and thinking around my Capstone project was perfect for the foundations of our approach and you articulated our vision and values perfectly.”
~ THE venture CAPSTONE ~
Premium Gin Company Founders
“Your team’s energy is what we loved. You were the first to make time to visit our new HQ in the Scottish Highlands to immerse yourself in our project. Ever since then we've valued your opinions, loved your ideas and you are part and parcel of our adventure."