Engineering is about the relentless pursuit of performance gains. There are, on average, over 1,000 staff behind the scenes per team, all hyper-focused on every aspect of racing to ensure that the drivers receive the best possible race machinery each race weekend. F1 is hypercompetitive, which is a useful tool for technological progress and innovation. Teams push the boundaries of performance to achieve even milliseconds in race performance gains. It’s a goal that can often be applied as much to mainstream life as to racing.

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Sports teams have traditionally been a family-owned business. 109 billionaires own the top 140 global sports brands. But 2019 was the year that PE houses and investment groups made it clear sport is firmly on their radars for alternative investment.

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By 2025 we won’t just watch F1, we’ll experience it, event participate in it. We’ll be the 21st car on the grid being able to race against the cars virtually. Fans will be able to watch via video streaming anywhere in the world at any time, including the full back catalogue of races all served up to you by your virtual personal assistant.

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