Who we are

Simon Pavitt

Founder / CEO

Recognising the transformative power of passion projects, Simon Pavitt — who reframed and popularised the term “Capstone” to describe these ambitious endeavours — founded Capstones Co in 2017. With a mission to help others achieve both impact and fulfilment, the company became the first boutique advisory dedicated exclusively to guiding remarkable individuals in bringing their personal visions to life.

Simon’s psychology background equips him with the ability to listen deeply and understand individuals who demand the best from themselves. He is entrusted by elite athletes, UHNWIs, business disruptors, household-name CEOs and high-profile families. Over the years, Simon has built a reputation for deploying fast-paced, pioneering projects in dynamic environments — opportunities ranging from building a Formula One team to launching philanthropic foundations.