THE BLUEPRINT
We have proprietary framework and an approach called PATH (Progress At The Heart) which ensures structured progress, tangible outputs and evidence-based returns tailored to your own personal measures of success
Human capital is the biggest competitive advantage in business. Think of the time you were energised at work, firing on all cylinders, focused, productive, innovative, pro-active. Then think of the time you were uninspired, demotivated, tired, stressed, ineffective. Think of the difference in your contribution and output. Then times that gap by everyone in your business. It's the difference between a good employee and a great employee. A plodder and a high performer.
We practice and lead the thinking on wellness, we develop and champion internal culture. We help you focus on getting the most out of you as a business owner/ HNW/ C-Suite Exec, your employees, agency and ecosystem.
PROGRESS AT THE HEART OF BRANDS
Whilst the WHY is still fundamental at the heart of purpose for a brand, we think its moved on a bit since that famous Simon Sinek TED speech. We believe people are now about the WHO as much as the WHY...
It's about credible, trusted people. Not A-list celebrities just endorsing your brand or association through sponsorships. It's about entrepreneurs and their stories, it's about evoking emotions within a consumer, how it makes the consumer feel when they hear the stories especially now everything is digital and easily available, telling a story has never been so possible. It's just who is telling you that story is now important. It's about a brand having the underdog spirit, upstart mentality- even if it is number one in its segment. How it does that is to keep pushing for progress... its products, services and its impact on/for the customer (enabling the customer to progress). Whilst purpose is something of a buzzword of late, we believe there is no point having a purpose unless you are doing something about it. Doing not just saying. Today's savvy consumers can uncover shallow promises. So what a brand needs to demonstrate now is to show potential customers how its helping progress that purpose.
What is in no doubt though is that brand has a huge impact on the path to purchase and is a key differentiator/ powerful weapon vs the competition. Progress needs to be at the heart of a brand in order to stoke emotions. When a brand stands for and enables progress, it provides something savvy consumers choose to belong to.
progress at the heart of business
We firmly believe in finding win-win or win-win-win models. The nirvana is getting everyone involved in a business activity happily aligned and a feeling of belonging to something bigger. That's why we believe people need be in businesses that enable them to enjoy building meaningful lives. The enjoyment of being a part of progress.
We also have some strong views on partnerships. Having Progress At The Heart helps move partnerships from transactional to transformational. A common goal, a compelling vision for parties to work towards. Business leaders that inspire with clear visions and visibly living the values of a company.
Lastly - we have a clear point of view on how to do business. We often look to co-create with companies we work with. Both having skin in the game. Both working towards a common goal to achieve a win-win. We are happy to invest: capital, time, energy. We work with clients that we invest with on collaborations. We believe that is the most effective agency- client partnership. In fact, it's moving it from agency-client to trusted advisor / true partner.