Collating the descriptions of Brigitte Bardot (known worldwide as B.B.) reveals how the world accentuated certain traits, like a French locomotive gaining unstoppable momentum:

A deep legacy arises when a person and a place fuse into a single cultural force, each helping amplify and defining the other. Muse and place…. Brigitte Bardot (known as B.B.) and St Tropez. B.B. didn’t just discover St Tropez, she transformed it, and in turn the town offered her sanctuary and myth. Few partnerships have been so symbiotic that both became iconic. Here we explore how they shaped one another, and in doing so, shaped culture itself

Fashion is one of the largest industries in the global economy, estimated at $2.5 trillion. With rapid advances in technology and changing customer demands, the industry will see huge amounts of innovation in the coming years. Capstone projects of the future could range from digital clothing and lab-grown leather to use of AI and stores of the future.

Future technology is without doubt going to be the key accelerator of the capability for investors to be able to buy, sell and collect art. Who wouldn’t be excited about the prospect of taking fractional ownership in their favourite artist’s work? Something that in the past was just not feasible – now we can say that art could in the future belong to everybody.

We agree with these ten quotes about branding