Entrepreneur and social media maven Gary Vaynerchuk continues to build his businesses with one goal in mind: his Capstone — to buy the NFL team, the New York Jets.

He’s been a superfan since the age of five and has never missed a play (not just a game — we mean every single second).

For as long as ‘Gary V’ has been a media personality, he has spoken openly about this promise to himself and his family. The Capstone narrative of owning the Jets is woven into the core of his personal brand.

In this video: (shared with his 4.76 million subscribers), Gary explains his motivation — drawing on memories of his childhood, immigrating to America, the family’s financial struggles, and how the Jets were a rare and constant source of joy and identity in those early years.

While the current owners show no signs of relinquishing control, Gary continues to use this dream as his driving force — sharing it frequently with his followers (and detractors — Gary V is quite the marmite personality!) as if he’s trying to manifest his Capstone into reality.