Writing for the prestigious luxury lifestyle magazine Club Oenologique, Simon Pavitt outlines how tech entrepreneurs are bringing a Silicon Valley mindset to the world of fine wine. We consider the disruptive impact of tech on wine lovers and explain the benefits for those willing to embrace the digital evolution. Often seen as old-fashioned, fragmented and complex, it’s an industry that has been slow (even overtly resistant) to adopt mainstream technologies, let alone cutting-edge ones

Jane asked me to write about a new tool using cutting-edge technology called ChatGPT and its potential impact on wine, I was happy to help. …This is one of the first times that an AI tool of this type has become available to the mainstream, certainly one that is so easy to use and inevitably its adoption will be fast.

Every now and then we get hit by a wave of very clever people all saying something similar, often driven by progress in technology coupled with an increase in clarity on what that technology could make possible…