Every now and then we get hit by a wave of very clever people all saying something similar, often driven by progress in technology coupled with an increase in clarity on what that technology could make possible…

 Media is a dance—the interplay between content, culture, conversations and Commerce. At the end of the day, you can have good content, culture and conversations, but if you can’t commercialise it, it’s hard to have a sustainable media business. The stable overall growth pattern of the media market masks an underlying shift and volatility. Our article summarises a white paper we wrote for the London Technology Club with full access to the report.